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Sports Marketing A Strategic Perspective Summary

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... four-way market-prioduct strategic expansion, the chart below refers to one in Marketing, 7th Edition, p.41: Shank, Matthew D. Sports Marketing: A Strategic Perspective. New Jersey: Prentice Hall, 1999. TheFreeDictionary.com. 13 Academy of Marketing Science, 16, 74-94. Capon, N. and Glazer, R. (1987). Marketing and technology: A strategic coalignment. Journal of Marketing, 51, 1-14. strategic perspective, pricing has more impact on positioning and ultimate profitability than any other item in the used to attain the strategic goals. Through another perspective, goals justify the tactics that are used to go on a ...



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Sources list for SPORTS MARKETING A STRATEGIC PERSPECTIVE SUMMARY:

Martinsons, Maris G. Explaining Dell's Success from a Strategic Management Perspective. Retrieved from http://eportal.cityu.edu.hk/mgt/document/Applied%20A rticles/Applied%20Articles/Martinsons%20-%20Dell.pdf Martinsons, Maris G. Explaining Dell's Success from a Strategic Management Perspective. Retrieved from http://eportal.cityu.edu.hk/mgt/document/Applied%20A rticles/Applied%20Articles/Martinsons%20-%20Dell.pdf Accessed on 4 April, 2005
Michael Dell

Hutt, M. D. and Speh, T. W. (1985) Industrial marketing management : a strategic view of business markets, Dryden Press, Chicago.
Data Warehousing

Thompson, John L. (1999) A Strategic Perspective of Entrepreneurship. International
Intrapreneurship, Entrepreneurship, and Large Companies

Hutt, M.D. and Speh, T.W. (2004), Business Marketing Management - A strategic view of industrial and organizational markets (8^th edition), Thomson/South Western
Orix Fleet Services Australia

Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/a rticles2/strategic_marketing.html
EMSDS (Emergency Medical Services Daycare Service)

 

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