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Corporate Sports Sponsorship

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... sports...but do you think they can attract the sponsorship money, or the ratings they need to sustain that money when lures people into participation in the first place. But without sponsorship, extreme sports become elitist. There is no way for a fifteen-year old kid from a poor household European Business Journal; Date: 09/22/1994 3. Author not available, Pepsi secure one of the most lucrative sponsorships in sport. PR Newswire; Date: 03/17/2003 James, Jeffrey D., and Ross, Stephen D. "Comparing Sport Consumer Motivations Across Multiple Sports." Sports Marketing He used transitions between different sports, but not between the same sports. When the sporting news was complete, the ...



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Sources list for CORPORATE SPORTS SPONSORSHIP:

Ad Hoc Committee on Sports and Children of the FIMS Education Commission. Sports and children. Position stand of the International Federation of Sports Medicine and World Health Organization on "Organized Sport for Children". Olympic Coach, Summer 1997: 6
Increasing Sports Injuries

Burrow, Marshall. "Do sports players get paid too much so ticket prices go up/ sports and salaries" The Vocal Point. December 1997. http://bvsd.k12.co.us/schools/cent/Newsp aper/dec97/p6/stories/borrow-sports.html Burrow, Marshall. "Do sports players get paid too much so ticket prices go up/ sports and salaries" The Vocal Point. December 1997. http://bvsd.k12.co.us/schools/cent/Newsp aper/dec97/p6/stories/borrow-sports.html
Professional Athletes

Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanage ment.com/nl/crisismgr000701.html. Hessert, Kathleen. (1997). How to Prepare PR Professionals for the Dennis Rodman's and Michael Irvin's of Sports. International Sports Summit. Retrieved from the Internet at: http://www.bernsteincrisismanage ment.com/nl/crisismgr000701.html.
Crisis Management

Royce, W. Gebelt, J. Duff, R. (2001). Female Athletes: Being both Athletic and Feminine. University of Portland. Athletic Insight: Journal of Sport Psychology. Sports.
Title IX: Women’s Sports

Tuggle, C.A. (1996). "Television sports reporting of female athletics: Quantitative and Qualitative content analysis of ESPN Sport center and CNN sports tonight." ProQuest Digital Dissertations {online}. Available: http://wwwlib.umi.com/dissertations
Sexism in the Media

 

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